Tinder: Brilliant Innovation or Cesspool of Hormones?

The global phenomenon in dating for millennials has grown far past what many analysts initially predicted – but what does Tinder say about the state of Millennial relations?

Tinder – the app people love to hate. Even so much as mentioning its name is bound to earn the eye rolls of those around you. And yet, the swipe-to-match service has only seen more adoption among 20-somethings in the past couple of years – could it be that Tinder has sturdy legs to stand on?

"It's a Match!" · #ItsAMatch #Match #Tinder #TinderApp #DatingApp #App #Illustration

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At first glance it’s hard not to knock the service. Swiping right if you find someone attractive and left if you don’t? Vanity couldn’t be further reduced than to a gesture. At the same time, it’s a brutal yet effective approach. Allowing users to skim each other’s bios and declare their interest in such an easy way keeps the apps incredibly simple, lightweight, and for some: addictive to use.

Yes, we’d be remiss to talk about Tinder without addressing the chronic users. As an app, Tinder is designed to be used, and to be used often. In fact, once you realize that their revenue streams depend on people continually using the service, it doesn’t take much to realize that it’s in Tinder’s best interest that you never stop using the app.

Finding true love? Try again, you hopeless romantic. Most users seem to be pursuing short-term flings or incredibly casual NSA encounters – and that suits Tinder just fine.

What’s most fascinating is that Tinder can remain useful even if sex isn’t on the table – opt-in to Tinder’s “Passport” feature and you’ll be able to whisk your virtual profile away to any city on the planet, allowing you to meet up with locals when you decide you need a break from your regular 9-5. Passport is definitely for a specific subset of users, but like the default app experience, it’s elegantly simple and incredibly effective.

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Tinder’s stock [MTCH] has already pipped up to $30 a share after its recent IPO, and if the momentum continues, it could prove to be a long-term contender in the dating field for mobile app development. With one-button installation and a direct-to-Facebook link, it takes less than five minutes to start swiping – a brilliant play into the hands of the most impatient generation to have ever walked the earth.

So, is Tinder scum? Not in any sense of the word. While there are undoubtedly less-than-savory individuals that stalk the virtual dating grounds, taking care of harassers or unwanted attention is as easy as un-matching the individual. The app has proven to be one thing above all: an effective tool – it’s up to you how you use it, but don’t blame the hammer because you hit your own thumb.

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