How Facebook And YouTube Lead The Social Media Charge

Ed Angeli

We all know how social media is taking over the world, you can’t avoid it; news, adverts, sport, socials – it’s there. The constant demand to consume such social channels is what is allowing the app world to boom.

The total number of apps downloaded in 2016 was at 149billion, and the fact it’s nearly risen 50million to 197 billion for 2017 shows where the consumer world is heading; if you’ve got an idea, go launch an app, there’s bound to be someone out there interested.

The projection of increase, according to Statista, is set for 353billion apps to be downloaded by 2021 – basically meaning, if you’re running a social media platform that is a constant success – you’ll be likely to have a few good Christmases ahead with consumers’ constant demand for app use.

However, there’s the argument that the continual creation of new apps is likely to bury successful ones of the past; we’ve all seen the likes of Bebo and MSN confined to the social media gravestone: RIP-pre-2k10.

Such innovation of different social platforms is likely to continue to test the ones that dominate the current market; yet, both YouTube and Facebook remain such big players in the social media world that their influence does not look like dwindling.

Facebook’s audience, quite literally, looks to take over 50% of the global population with the number of users at 1.4billion – helped by the site having a 17% growth rate. With the world continuing to head towards the video world, as Millennials laziness is ever-growing, it’s seen a massive boom amongst the YouTube audience as well.

YouTube was the busiest grower of social platforms, having a 40% growth rate since 2016; on top of this, the pair then both have the most active users who have the apps – with 81% and 71% of their audience using the downloaded apps – the pair are winning the social media game.

What’s even better news for Facebook fans – well, employees – is the use of the messenger app; with America’s preference to use communication tools such as Facebook messenger over WhatsApp, there’s no surprise the usage for such an app remains the third-highest of them all.

Snapchat’s minimal growth rate since 2016 of 5%, and although Instagram is experiencing new audiences – from its already 500million users – the pair are well behind the strength that Facebook and YouTube have in the social media battle.

It could be potentially curtains for the likes of Snapchat, with Facebook and YouTube only set to grow in this app-monopoly world.

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