Mercedes sets the stage for their Formula E Participation

Legendary manufacturer and longstanding Motorsport participants Mercedes have confirmed their participation in Formula E.

It was only a matter of time. Formula E has been gaining ground, and the big players have taken notice. No longer content to be the subject of speculation, Mercedes have announced their participation in the all-electric racing format via their tall and broad Austrian mouthpiece, Toto Wolff.

Wolff spoke on the Stuttgart brand’s decision to take the plunge into Formula E, saying that Mercedes has every intent to capitalize on their presence – despite taking a one-year deferred start:

“In motorsport like in every other area, we want to be the benchmark in the premium segment and to explore innovative new projects. The combination of Formula 1 and Formula E delivers that.Formula E is like an exciting start-up venture: it offers a brand-new format, combining racing with a strong event character, in order to promote current and future technologies.

Electrification is happening in the road car world and Formula E offers manufacturers an interesting platform to bring this technology to a new audience – and to do so with a completely new kind of racing, different to any other series.” – Toto Wolff

Having a Mercedes livery out on the track has been undoubtedly one of Formula E’s grandest aspirations. If they could secure one of the most illustrious teams in the world of Motorsport, surely, they will have made it. And made it they have. With larger segments of the Motorsport world converging upon the concept of electric cars, the involvement of the biggest movers and shakers like Mercedes was always an inevitability.

Formula E’s management was, of course, ecstatic over the confirmation of Mercedes’ entry. The sport’s CEO, Alejandro Agag, pitched in his two cents, saying:

“Today is a great day as we welcome Mercedes to the Formula E family – adding to the increasing number of manufacturers joining the electric revolution.

This shows how much the world is changing, not only in motorsport, but the whole automotive industry. We’re witnessing a transformation that will first change our cities, and then our roads. Formula E is the championship that embodies that change, and together with all our teams and manufacturers we’ll keep pushing for technologies, to have better and more affordable electric cars.” – Alejandro Agag

That very focus on change is what has positioned Formula E to become a true contender for viewership in the realm of Motorsport. Few other sports have hit the ground running in the manner that it has. Coupled with incredible backdrops for their races and a new-age mentality toward fan satisfaction and engagement, it’s no wonder that Mercedes has opted to bring their racing expertise and wherewithal to the all-electric Motorsport.

Mercedes have yet to announce any potential drivers form their team, but should the team manage to produce a package as potent as the one they field in Formula One, it will undoubtedly cherry-pick only the cream of the racing crop for itself.

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