Callaway Golf introduced another game-changer Tuesday morning with the introduction of the new Big Bertha Alpha 816 Double Black Diamond and the new Great Big Bertha drivers and fairway woods.
The former is focused on better players and features the company’s unique movable weight cylinder that can be positioned in either the heel or toe for degrees of draw or neutral bias. The cylinder can be positioned either heavy side down or up to further control spin. The later features a sliding weight in the rear perimeter that yields an internal weight bias (toward the heel or toe) that affects ball-flight direction side to side.
The reason for two models has to do with the company’s focus on adjustability and diversity.
“Both of these drivers grew out of player test data and our experience with where tour player trajectories are,” said Evan Gibbs, Callaway’s senior R&D woods manager. “But what we’ve been able to do is use multiple materials and adjustability to satisfy these two types of players.”
Available in 9, 10.5 and 13 degrees, the Great Big Bertha will be in stores Aug. 28 ($450).
Available in limited supply Sept. 18, the Big Bertha Alpha 816 Double Black Diamond will be offered in 9 and 10.5 degrees ($500).
The Big Bertha Alpha 816 Double Black Diamond Driver features a deeper face, next generation R*MOTO face technology for high ball speeds, and two distance chambers. Golfers can put Callaway’s gravity core in the left or right chamber for shot-shaping control, and then set the gravity core up or down to increase ball speeds based on their impact location.
The Callaway Great Big Bertha Driver is a technological breakthrough, designed with an aerodynamic, multi-material clubhead, a next generation R*MOTO face for high ball speeds across the face, and an adjustable sliding weight for more dispersion control without sacrificing forgiveness. The Great Big Bertha Driver is built to get the most distance for all golfers, so they leave no yard behind.