Jordan Spieth getting his own logo, cementing star athlete status

Jordan Spieth of the U.S. hits from a sand trap onto the tenth green during his practice round ahead of the 2015 Masters at Augusta National Golf Course in Augusta, Georgia April 8, 2015.  REUTERS/Phil Noble

Jordan Spieth has almost single handedly put the Under Armour golf brand on the map. The Masters and U.S. Open winner consistently reps the brand from head-to-toe week in and week out.

Now the stakes are going even higher. According to a report from ESPN’s Darren Rovell, Under Armour has filed for three trademarks for what appears to be the golfer’s logo. The logo features two J’s with an S that is contained in the white space in between. The filings say the intent is to use the logo on everything from footwear to golf gloves, headwear, eyewear, jackets and pants. Spieth will get royalties from sales of his own gear, which is expected to hit stores next year.

Under Armour spokesperson Diane Pelkey said the company would have no comment on the filings. Spieth’s agent, Jay Danzi, could not be reached for comment by ESPN.


Spieth initially signed with Under Armour in January 2013, shortly after he turned pro. He had the final two years of the deal ripped up in January, and the two sides reworked what amounted to a 10 year deal that runs through 2025. Terms of the deal were never disclosed, but it stands to reason Spieth is on his way to becoming one of the richest golfers in the sport.

Although Spieth has deals with Titleist (clubs), Rolex (watch) and AT&T, the 22-year-olds contract states that Under Armour is the only logo he’s allowed to wear.

Receiving his own logo is yet another sign that Spieth, along with Rory McIlroy and perhaps Rickie Fowler are Generation Y’s golf superstars of tomorrow. Next week the Texan goes for his third major of the year at the PGA Championship, held on Whistling Straits.