Jordan Spieth is on a collision course to become the biggest money-maker in golf.
22-year-old Spieth is a cash machine in world sport. By winning the TOUR Championship last weekend, Spieth amassed more than $12 million in official prize money. When you take into account the unofficial money he has won this season, make it $13 million going into his bank before tax.
That money sounds absurd, right? That’s not even close to Spieth’s total goldmine. When you add the $10 million that Spieth pocketed for winning the FedEx Cup, Spieth has won over $23 million on the golf course, beating the record of $22.9 million that Tiger Wodos won in 2007.
Spieth inked a 10-year deal with Under Armour at the beginning of 2015, in addition to relationships with AT&T, Titleist, and Rolex. Further deals with Perfect Sense, NetJets and Super Strokes mean these combined sponsorships put Spieth’s total earnings easily past $50 million this year.
Jordan Spieth’s performance on the golf course drastically affects Under Armour’s shares. When he missed a putt to force a playoff at The British Open, shares fell before picking up again the following week.
Although Tiger Woods topped the highest earners last year at $54.5 million, he is not likely to reach that number in 2015 with poor performances and a second back surgery. So, how has Jordan Spieth usurped him?
Spieth is a TV broadcaster’s dream come true. With his handsome looks, exquisite golf game and beaming smile, Spieth gets massive exposure on TV no matter where he is on the leaderboard. His logos are therefore in millions of viewers faces, delighting his sponsors.
According to Spieth’s agent, Jay Danzi, future endorsement deals for the world’s best player will factor in performance on the golf course and public image. Even if Spieth doesn’t ink new deals, he will make more money through Under Armour’s new clothing line using his logo and name.
Spieth is expected to earn well above Tiger Woods and Phil Mickelson in 2016. Golf has a new money-making machine.