WATCH: Tiger Woods owns Rory McIlroy and Jordan Spieth

The lesson: how to conduct yourself in a commercial context (a.k.a not pimping yourself out to brands).

This will probably piss a few people off. Obviously it’s understood that these boys are earning vast sums of money to represent their sponsors and who could blame them? This clip is simply designed to demonstrate the tendency of modern golfers to sell out for enormous contracts.

Of course Tiger was up to his neck in endorsements, but the legend always seemed to portray an image of dominance. It was all about him looking like a boss, it was like the brands were forced to align with him, not the other way around. He could market himself without reading off a teleprompter.

The likes of Rory and Jordan will want to earn as much money as humanly possible, but they seem to be doing this at the expense of sincerity. I hope they realise the degenerative affect of fulfilling the whims of brands, it detracts from their personalities and ultimately the image of the sport.

Jordan Spieth wanting “an ice cold glass of coke on ice” was painful to watch. He’s signed a multi-year deal with coke and for what? A youtube video with 30,000 views and a bunch of cynical comments. Of course he’s doing it for a load of money, but take some pride!

Just a Friday thought…now go buy a coke!