Germany’s international pedigree on the tournament stage is unprecedented. Regardless of domestic form and squad strength, Joachim Loew’s men never fail to perform on the big stage. But in a shock admission, the German Football Association (DFB) has revealed that they would stand to make more of a profit from the tournament if they lost in the Euro 2016 final… rather than winning it.
As the current World Cup holders, Germany head into Euro 2016 as one of the hot favourites alongside hosts France. Sitting in Group C alongside Poland, Ukraine and Northern Ireland, Germany’s passage into the knockout phase seems all but assured, yet the men in charge of the finances will be hoping they don’t go all the way.
Former politician Reinhard Grindel was elected as president of the DFB in April and immediately announced his intention to introduce a culture of financial transparency. The German Football Association is the biggest national sporting association in the world, boasting close to seven million members.
Speaking at a news conference at Germany’s Euro 2016 base in Evian, France, he was keen to outline the financial incentives that had been outlined to him ahead of the upcoming tournament:
“First of all, it has to be said that the revenues and expenses will increase the further the team gets,
“As the European champions we would have expenses of €23m and revenues of €25m.”
The DFB previously announced in March that Loew’s squad would stand to receive €300,000 each if they win the tournament, but only half of that sum if they pick up Euro 2016’s silver medal.
With these figures in mind, Germany’s accountants have calculated that the DFB would stand to save more money and make a hefty €4m profit from Euro 2016 if Germany were to lose in the final, with revenues still standing at a considerable €22m, whilst expenses would be cut to just €18m – double the amount of profit the team would generate as champions!
With any luck England will do their old enemy a favour and knock them out before they reach the final, eliminating the predicament of a cash incentive over eternal glory.