Twitter has signed a deal with Sky Sports that will allow it to broadcast live Premier League goals this year. Fans in the UK and Ireland will be able to follow the action as it happens via the @SkyFootball account on Twitter.
This is a savvy move by Twitter and Sky. Give the people what they want. Clips of goals already go live on Twitter and other platforms in essentially real time (albeit illegally); they might as well get some money out of it.
Instead of forcing enterprising, tech savvy soccer fans to dimly lit, semi-legal corners of the internet, create a a system where the masses can get the action they want.
We’re delighted to be working with Twitter to bring in-game clips to football fans across the UK & Ireland as part of our biggest ever season of football.
With more than 30 million users across a variety of platforms, Sky Sports is already the number one digital destination for sports in the UK. By expanding our partnership with Twitter, we can bring even more great action to an even bigger audience
David Gibbs, digital director of Sky Sports & Sky News
The videos will be available through Twitter Amplify, an effort by Twitter to bring together advertisers and broadcasters in order to deliver high quality, branded video content directly into users’ timelines.
Twitter has cut similar deals in the U.S. recently with the NFL, MLB, and NHL. If you wonder why Twitter has been out here grinding, greasing palms, and cutting deals, look no further than their falling stock price:
Slumping stock or not, live Premier League goals on Twitter are a good thing for the people.