Immortals’ standing in the League of Legends community has suffered some significant damage over recent weeks. After failing to reach their home soil World Championship, despite their employment of some shady tactics, Immortals stock was at an all time low. Both their starting roster and management came under heavy fire from fans and critics alike, forcing some innovative strategies from Immortals CEO, Noah Winston to salvage the brand’s reputation.
Immortals’ refusal to scrim with rivals Team SoloMid only served to highlight the team’s desperation to reach the World Championship finals. As TSM AD Carry Yiliang “Doublelift” Peng stood up to condemn IMT’s dodgy behind-the-scenes actions to the eSports media, North America’s ‘super-team’ were suddenly in serious jeopardy of becoming one of the most hated teams in the NA LCS.
Immortals were in dire need of some effective PR to restore their brand image – fortunately, it appears that CEO Noah Whinston didn’t take Riot CEO Marc “Tryndamere” Merrill’s advice on PR strategy.
In a bold move, Immortals decided to give their players the opportunity to link up with rival North American teams ahead of Worlds, providing an opportunity for them to work collaboratively with other professionals before returning to IMT ahead of the spring split, refreshed and motivated.
Unsurprisingly, the star talents of IMT jungler Yeu-Jin “Reignover” Kim were snapped up almost immediately by Counter Logic Gaming:
“As part of our commitment to doing right by our players and to supporting North America’s 2016 Worlds run, Yeu-Jin “Reignover” Kim will be joining the CLG squad in Korea for their pre-Worlds boot-camp.
“Reignover will be working alongside CLG’s head coach, Tony “Zikz” Gray, and their jungler, Jake “Xmithie” Puchero, to help chisel CLG into fighting form.”
Immortals Official Statement
Whinston will be hoping that this reversible loan will serve to reinstate Immortals’ reputation as one of the good guy organisations in League of Legends.
“I was looking for teams I could help out and practice with since I wanted to put myself in a competitive environment.
“I wanted to join an NA team for their Worlds bootcamp so I could help and learn from them. I decided on CLG because I’m friends with a lot of their players and they were really quick to accommodate me.”
Yeu-Jin “Reignover” Kim
This is certainly a strong PR move from Immortals’ management. The Reignover loan looks to be a win-win situation: coaching is a great way for players to self-improve and a fantastic means of motivating your team from a managerial perspective. Reignover’s work with CLG will instil some of the World Championship experience into the Immortals team without any of them actually playing in it.
Primarily, Immortals will be seen as ‘helping out a fellow NA brother in arms’, working to completely contradict any lingering ‘selfish’ labels that may still exist after the TSM scrimming drama. IMT are looking to put themselves back on favourable terms with the League of Legends community by offering their services to other teams, it’s a smart long-term decision.