Click On Golf offers official channel subscribers the chance to analyse videos using cutting-edge real-time tracking. Through the most sophisticated video analytics package in the industry, Click On Golf allows brands to accurate tell if their videos are successful or not.
You’ve posted your video to Click On Golf and the views have started pouring in. In front of you are a variety of video metrics which can seem overwhelming at first. Some brands become obsessed with one metric or number, but to fully understand what impact your video is having on your consumers, it’s important to look at the bigger picture and select metrics that connect with your overall marketing goals.
What is your goal? What is the main thing that your video is supposed to accomplish? If you’re looking purely for eyeballs then the key stat will obviously be video loads. But we suspect there’s more to the story than just eyeballs…
What is your target audience? Who do you want to see your videos? With our data monitoring tool, you can track which users are looking at your content from which location. If you’re getting more traffic from a region that isn’t your target, then something is obviously wrong and we need to talk!
Numbers vs. Engagement? Video loads is a sexy stat. It’s like having a great body or a swanky car. But video views alone make for shallow reading. Are your users engaging with your content? If not, why not? With an array of other analytics tools, you can get all the information you need to make smart marketing choice when deciding your next video spend.
Play rate = relevance! Did your channel benefit from a specific type of video? Play rates (or in layman’s terms “the percent of page visitors who hit play and started watching) is an awesome stat for measuring whether your video is in the best context.
Engagement says an awful lot. Do your viewers stick around or run a mile when they watch your videos? Having a low engagement rate means your videos suck and you need to call us immediately! But seriously, your content needs to flow well. Marketers who ultimately want to see a conversion must ensure that their videos are truly compelling.
Get in touch with us if you want to know more. We’re here to help you.