The TV ratings don’t lie and apparently men’s golf had a stellar showing.
Sunday ratings were released by NBC and golf pulled in an impressive 5.6 household rating and 8.8 million average viewers. That’s better than almost every major and comes in only second to the Masters.
This means that more people were watching the men play golf at the Olympics than they were for the Sunday of the U.S. Open or The Open. Hey, makes sense, since there are OTHER COUNTRIES rooting for THEIR Olympian to win. The true golf lovers were going tune in either way, but it was the patriots who came out and gave their support that changed the game. Why anyone would think that the ratings wouldn’t do well is beyond me. The Olympics are for everyone.
The numbers in Sweden show just how true that statement is. The final round was watched by an average of 550,000 people and peaked at 1.5 million. Not bad for a country with a total population of about 9.5 million. They were probably rooting for Henrik Stenson, who was in contention for the gold and still landed their country silver!
While these ratings were lower than some of the other sports, that was to be expected. What was not expected was the amount of viewers that did tune in to see the return of golf to the Olympics.
That’s what we call a success.