Nike exited the golf club industry to focus their brand towards their golf clothes. Little did they know there was competition looming that might edge them out of this domain as well.
And his name is BILL fucking MURRAY.
Apparently Bill Murray and his five brothers don’t think golf is in decline, they just think it needs to loosen up a bit. That’s why they’ve decided to create a golf clothing line that aligns with the “Caddyshack” star’s on and off screen pursuits.
“The golf industry needs to be more fun and exciting,” said Joel Murray, the youngest of the brothers and chief executive officer of Murray Brothers LLC. “Nicklaus and Palmer were wearing funner stuff in the ’70s than golfers are wearing now.”
You can look forward to patterns with tiny highball glasses, a sweet reference to Murray’s love of cocktails, and bunker rakes like Carl Spackler used.
If you’re a baseball fan, you’ll be happily surprised to see a pinstripe golf shirt to represent Murray’s beloved Chicago Cubs.
Not to mention his logo is the famous pose of him throwing a golf club. Can you say epic? Watch out Nike, you’ve got some serious competition coming your way.
The brand debuts tomorrow.