The greatest basketball player of all time is moving forward with his plans to build his own ultra-exclusive golf club in southeast Florida.
After being upset with pace of play at the Bears Club, Jordan has plans to be the principle owner of his new golf oasis and has recruited 25 other investors to put up 1 million dollars a piece to help fund the project.
Now why would this be bad for golf you may ask? I would argue that watching one billionaire build a golf course for him and his billionaire buddies is exactly what is wrong with the current state of golf. With the platform that Michael Jordan carries, especially with the African American community, it would make more sense for him to use that platform to really expose the game to youth that can’t afford to play.
Harold Varner III is the only active African American player on the PGA Tour (until Tiger tees it up in December), and The First Tee has used its limited resources and access to try and expose the game to inner city youth and children that can’t afford the game. What a perfect opportunity for Jordan, to inject his own legacy to a city of kids that may be interested but have no access or role models that play the game. Imagine Jordan opening a course in his native Charlotte, allowing kids to play golf at a safe and affordable facility.
The growth of the game with demographics that don’t currently play, will rely on role models that those children can relate to. Now I don’t blame Michael Jordan for being rich, in fact, go get that money. Athletes get paid what the market will allow them to (looking at you, Mike Conley), and Jordan has used his business savvy to build Jordan Brand and own the Charlotte Hornets.
Jordan has one of the biggest platforms in the world of sports, and he could use it to bring the game of golf to a generation that may otherwise never pick up a club. Now, Jordan can’t help being worth what he is, and is free to do whatever he pleases with his wealth, but is another ultra-private club for the rich and famous really what golf needs?