Of course everyone knows the golfer Ian Poulter, but did you know that he had a clothing line? If this is the first time you’re hearing about it, you’re probably not the only one.
After 10 years (yes, 10 years) of designing and selling his own clothing line, Poulter has decided to stop the business from producing any more products. IJP Design customers received an email this morning confirming that Poulter is closing the company.
Truly amazing they were able to stay in business this long without selling one single article of clothing pic.twitter.com/tanXrsFwo3
— No Laying Up (@NoLayingUp) March 8, 2017
Poulter explained why they’re calling it quits in the email:
“IJP has been unable to justify its continuation after many years of investing in the business and a number of attempts to reshape it against an ever increasingly competitive landscape.”
In 2007 when Poulter launched the line, he said that it had been a lifelong dream of his. His mom managed a clothing store and before turning pro, Poulter sold clothes at London’s Stevenage Market.
He blamed some of the clothing line’s failure in the US market because of Americans’ resistance to the European way of dressing. Probably referring to the many styles of tartan that is thrown into his male and female collection.
His site currently only allows currency in the form of the British pound or the Euro, so if you were planning on snagging the sale items, you may be out of luck if you’re using the dollar.
Things have seemed a bit tough for Poulter lately, with the unfortunate closing of his clothing line and with his Tour card hanging in the balance without a recent win. Don’t worry though, his Ferrari’s and lovely family will keep him warm at night. Plus, maybe this is karma for getting someone fired from their job, so he has to lose one of his.