Rory McIlroy re-ups with Nike for a massive 10-plus year deal

Four years into a reported 10-year, $200 million clothing and equipment deal, Nike is resigning Rory McIlroy for another 10 years…at least. The Phil Knight-founded company fired off an extremely brief press release regarding the long-term deal: Seriously, brief.

Here’s 80 percent of it:

“Today, Nike announces that it will continue this important relationship with a new long-term contract. “

“I’ve loved this company since I was a kid,” says McIlroy. “I’m really happy to continue this journey with Nike.”

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“This journey” has included 12 worldwide wins and two major championships since donning the Swoosh. Needless to say, all parties are “happy to continue.” No official word on the terms of the deal.

Masters Gear:

McIlroy had been under contract with Nike since 2013, switching to a full bag of Nike clubs amid much fanfare and consternation. With the company exiting the equipment business last year, however, discerning minds suspected a restructuring could be coming. The Telegraph reports the deal is worth $100 million over 10 years, but again, that is entirely unconfirmed.

Certainly, less money per year would make sense, as McIlroy is now free to sign with, say, Callaway for $25 million per year, if he chooses. Regardless, it’s clear the company is more than comfortable with Rory as its standard-bearer, the way Tiger Woods was from 1996 until 2013.


Nike affixed this brief video regarding the inking of the Ulsterman until he’s in his late 30s.

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The four-time major champion remains (by choice) without an equipment deal. After tinkering with the TaylorMade M2 driver late last year, McIlroy has been gaming the Callaway GBB Epic Sub Zero driver, along with Callaway Epic fairway woods and prototype Callaway irons. He’s returned to Titleist Vokey wedges, which he played prior to the defection to Nike in 2013, and has switched putters several times recently. Currently, Rory is putting with a Odyssey prototype, per GolfWRX.

In addition to McIlroy, The Swoosh currently adorns the apparel of Jason Day (who signed in January), Brooks Koepka, Patrick Rodgers, Kevin Chappell, Tony Finau, Seung Yul-Noh, Jamie Lovemark, and Paul Casey. On the women’s side: Michelle Wie and Cheyenne Woods are outfitted by the Beaverton, Oregon-based company.

Always stay in the driver’s seat. #NikeGolfClub

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