The New Age: How PXG Is Changing The Face Of Professional Golf

Titleist, Taylormade, Callaway, and other golf club suppliers are about to face some stiff competition in the very near future. Parsons Xtreme Golf is knocking on the door and they won’t stop until they are at the top of golf’s equipment food chain.

Who are these guys anyway?

PXG was founded in September of 2014 by entrepreneur and golf fanatic, Bob Parsons. His most notable achievement was founding the ultra-successful website GoDaddy, which is the largest domain name registrar in the world. You probably remember the semi-scandalous, and mostly sexy, GoDaddy commercials with NASCAR driver Danica Patrick.

Parsons sold his majority shares of the business in 2011. That deal valued his company at a whopping $2.3 billion.

Aside from being an entrepreneur with a net worth of $2.6 billion, Parsons is a U.S. Marine Corps Vietnam veteran who received the Purple Heart Medal, Combat Action Ribbon and Vietnamese Cross of Gallantry for his services.

But now Parsons is on a different mission and that is to design and create the greatest golf equipment on the face of the earth. He did not set out on this mission to compete with the other big names. But rather become the biggest name in golf equipment.

The description Parsons gives his irons on the PXG website is enough to make the casual golf fan drool.

“A sexy set of irons that look like blades, launch higher, go farther, feel softer and have a sweet spot the size of Texas. PXG clubs have to feel like butter and the difference has to be noticeable.”

What sets PXG apart is what they craft their irons with and how technologically advanced they are. PXG offers three different sets of irons:

  1. The PXG 0311T (Tour Performance Collection). These are made for those on the PGA Tour and other ranks of professional golf.
  2. The PXG 0311 (Players Collection). These are the company’s original club and are designed to fit a wide range of golfers.
  3. PXG 0311XF (Xtreme Forgiveness Collection). These are the most forgiving of Parson’s clubs. They are designed to give a player the maximum amount of forgiveness on any given shot.

Each club is forged from S25C soft carbon steel. This material has a tight grain structure which makes for a smoother impact. Even if you don’t hit the sweet spot directly.

You’ll notice the irons look like they have screws in the back of the club head. PXG uses CNC milling to reposition the weight of the club head in order to evenly distribute it.

To further help with impact, the PXG 0311’s employ the use of thermoplastic elastomer. Which is a low-density,vibration-dampening material that gives the club better sound and feel at impact. This material is placed behind the razor-thin club face made of HT1770 high-strength steel.

All of this may sound great but you’re probably asking yourself, “do these clubs actually work?”

As a matter of fact, they do. Go ahead and ask Pat Perez who won the CIMB Classic last weekend using PXG clubs. Perez set a tournament record this weekend for the lowest ever 54-hole score at 21-under. He finished the tournament at 24-under and gave credit to his PXG clubs.

“PXG is the best company in the world,” Perez added. “My PXG Gunboat putter is one of the main reasons for my success this week.”

PXG sponsors other well-known PGA Tour players like Zach Johnson, Ryan Moore, and Charl Schwartzel. But the name that will send this company into the stratosphere is Instagram sensation Paige Spiranac who inked a deal with Parsons company this year.

The 24-year-old has eclipsed 1.2 million followers on Instagram, and her stock continues to grow. Spiranac isn’t currently pursuing an LPGA Tour career but is definitely a one-of-a-kind entrepreneur and brand ambassador for golf. That uniqueness is what made Parsons gravitate toward her.

“Paige epitomizes PXG’s customers – passionate golfers who value exceptional equipment,” Parsons said. “She knows who she is and is unapologetic in her efforts to enjoy the game. I think that’s pretty cool and I think our customers will think so too.”

Just you wait. Five years from now PXG clubs may be king of the golf equipment world, leaving the other big-name brands scratching their heads. Just don’t think about the price too hard.

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