The all-electric Motorsport has gained another participant: Nissan has joined the ranks of Formula E.
It’s hard to argue that Formula E isn’t doing something right. 2017 has proved to be an all-out blitz for the all-electric Motorsport, as the series has secured some of the biggest names in car manufacturing on the planet.
Porsche, Mercedes-Benz, and Audi all confirmed their participation in the sport within months of one another, and now Nissan has joined the fray. Nissan’s participation marks them as the first Japanese car company to join the ranks of Formula E, and they couldn’t be more excited.
Daniele Schillaci, the executive Vice President of Global Sales and Marketing for Nissan, has expressed his heartfelt sentiment and exuberance over his brand’s parcipation in the rapidly growing sport:
“Nissan’s DNA is rich in innovation in electric mobility, not to mention a long history of success in motorsports.
It makes sense that we bring these two core elements together by competing in Formula E.” – Daniele Schillaci
While Schillaci may be happy with his company taking the plunge toward a greener and more efficient future, perhaps none are as ecstatic as the Founder and CEO of Formula E, Alejandro Agag. Agag professed his excitement to take Nissan aboard in a statement that highlighted the global effect of the electric revolution:
“To have a name like Nissan coming on board is a momentous day for the series. Not only is it great to welcome a new manufacturer to the Formula E family — it’s great to see our first Japanese manufacturer entering the frame, showing truly how global the electric revolution is.
Japan is a country at the forefront of new technologies, with one of the biggest followings of Formula E. The shift toward sustainable mobility is in motion, and it’s unstoppable.” – Alejandro Agag
The pace at which Formula E has managed to pluck up its participating brands is highly impressive. There have been very few instances in Motorsport history where such a rush toward new tech has been seen. And with good reason.
The future of automobile transportation is udeniably green – and electric power is miles ahead of competitors such as hydrogen cells. With development skyrocketing in recent years, Formula E provides both the perfect testbed and marketing platform for all participating brands.
Should Agag’s brainchild continue to grow in this fashion, it is only a matter of time before Formula E contends with some of the world’s most venerable and historic forms of Motorsport.