It’s no surprise to most that two of the biggest females in the entertainment industry – both for different reasons – are Beauty Guru Kylie Jenner and Pop music sensation Taylor Swift, but is it possible that these two very different celebrities could impact party culture among youth? A brand new study conducted by The Versed has confirmed that 41% of people would prefer to party with Kylie Jenner, where as only 5% would choose Taylor Swift.
Kylie Jenner’s popularity has been on a fast rise since first appearing on the hit television series Keeping Up With The Kardashians, launching her popular cosmetics line, Kylie Cosmetics which has in turn made millions of dollars in profit and has now become one of the most recognisable brands world-wide, and just last month Jenner was declared the youngest almost-billionaire by Forbes. There’s no doubt that the newly 21-year-old has become a well-known household name, particularly with the stars’ forever growing Instagram following reaching over 113.8 million and counting each day, paving the way for her social media voice and the ability for her to reach her growing fanbase within’ seconds, which arguably has impacted the way Jenner has influenced her generation.
So why would the public prefer to party with Kylie Jenner over Taylor Swift? The Kardashian-Jenner flashy lifestyle is arguably one of the main reasons why the family is so influential as a whole. Kylie Jenner has been known to show off her cosmetics line, car collection, designer wardrobe, party lifestyle and her four homes – one of which cost the celebrity over 12 million dollars throughout her social media. The star has also been the centre of a large amount of media exposure where outlets like TMZ and E! News would state various trends that have all stemmed from Kylie Jenner’s fashion sense. Her popularity through media outlets alone has exposed her appearance, achievements and wealth to a larger audience, which could be the reason why there is so much demand to have a similar appearance and lifestyle from her audience.
“Influencer valuations move up and down like the stock market, but Kylie is methodical about consistently generating aspirational content for her social audience, without jeopardising authenticity. Her use of social media to personally connect with and listen to her fans enables her to deliver products they will actually purchase. This is a true case study for how brands can greatly benefit from working with social media influencers like Kylie.”
– D’Marie Analytics CEO, Frank Spadafora.
Kylie Jenner’s partying lifestyle has recently been on full display throughout her social media with the event of her Barbie themed 21st birthday party that took place in Los Angeles last night. The event was filled with celebrity appearances by members of her family – Kris Kardashian, Kim Kardashian, Kanye West, Kourtney Kardashian, Khloe Kardashian and Kendall Jenner, as well as close friends, Nicki Minaj and Scott Disick. The event that took place at Delilah reportedly featured venue staff wearing T-shirts with an image of the Forbes magazine cover that famously advertised Jenner as “the youngest self-made billionaire,” an array of Solo cups that gave guests the option to label themselves as “single,” “taken” or “complicated” with their choice of beverage, a ball pit, personalised Barbie dolls, and gummy bear shots.
Whether its easily admitted or not, young consumers tend to be enticed into the lifestyle of an influential celebrity such as Kylie Jenner, more commonly than not attempting to lean into the lavish products, social status and desired appearance that tend to be in high demand due to the trends that have increased her fame throughout the years – something that can be argued as worlds apart from the usually-quiet lifestyle of Taylor Swift.