When it comes to all the things we know we need to buy day to day, Amazon is known to be one of the most popular services worldwide, with it’s popularity first stemming from the U.S. The U.S. home of Amazon is now where almost 75 percent of the country goes to order things like toilet paper, diapers, books, cleaning supplies, sunscreen, and toothpaste, among many other unique items. While the service offers thousands and thousands of products for their consumers to scroll through in endless pages, Amazon has never really been known as a place to go to in order to simply browse goods. Over the years, it’s debuted furniture, fashion, and even handcrafts, but its user experience hasn’t given much to consumers in terms of inspiration, until now.
Now, the company giant, Amazon is now testing a brand new exciting tool that makes it easier to find things you didn’t know you needed. According to Vox, Amazon Scout will help you find new products to buy based on your likes and dislikes. With just a thumbs up or thumbs down on product pictures, Amazon Scout uses machine learning to show you other products based on your choices, CNBC reports.
So what does all of that mean? Well, that means that if you’re looking for something along the lines of a coffee table, for example, and you give a thumbs up to a reddish wooden rectangular table but a thumbs down to a circular table, you might be a shown a weathered grey table that looks more like the one you liked. According to CNBC, Amazon Scout is currently available for home furniture, kitchen and dining, women’s shoes, home décor, patio furniture, lighting, and bedding, but more categories will be added soon, such as clothing, handbags, and toys.
“This is a new way to shop, allowing customers to browse millions of items and quickly refine the selection based solely on visual attributes,” an Amazon spokesperson said in a statement to CNBC. “Amazon uses imagery from across its robust selection to extract thousands of visual attributes for showing customers a variety of items so they can select their preferences as they go.”
“Sometimes you don’t know exactly what you’re looking for until you see it,” a video promoting the new Amazon tool says. “Introducing Amazon Scout: a new visual way to shop without words. It’s simple: Like what you love and you’ll see products with the same look and feel. Dislike what you don’t and you’ll see something different, all in real time.”
Amazon has cornered the market on need-based shopping, with an incredible 75 percent of Americans heading to Amazon to purchase daily needs like toilet paper, diapers, books, cleaning, supplies, and toothpaste, Vox reports. Although, according to TechCrunch, Amazon users are often frustrated by getting stuck scrolling through endless lists of products that aren’t necessarily catered to their specific tastes or needs, which results on customers sourcing out other alternative websites to do just that – sites like Pinterest, for example, for inspiration. Amazon Scout, says TechCrunch, aims to solve that problem by creating a more browsable approach to shopping.
An Amazon spokesperson told Vox that Amazon Scout is “perfect for shoppers who face two common dilemmas: ‘I don’t know what I want, but I’ll know it when I see it’ and ‘I know what I want, but I don’t know what it’s called.’”
According to CNBC, once you get to the Amazon Scout site, you can actually do more than just like and dislike products; you can also filter them by Prime eligibility, customer rating, and price. Ultimately, an Amazon spokesperson told CNBC, Amazon is trying to “free people from the need to use words to describe what they’re looking for when shopping in highly visual categories.”