Louis Vuitton, the 165-year-old French fashion house that makes popular (and incredibly expensive) handbags that cost more than anything most people own, has now officially partnered up with gaming giants, Riot Games to create an “unprecedented, one-of-a-kind” travel case for the Summoner’s Cup, the trophy awarded to the winner of the League of Legends World Championship. Riot said in the announcement that the trunk “will feature both traditional Louis Vuitton savoir-faire along with cutting-edge, high-tech elements inspired by the League of Legends universe.”
Along with nouveau chic champions and real-life clothes, the real world coveted Summoner’s Cup, one of the most acclaimed trophies in esports, will be encased in a Vuitton-designed travel trunk that would feature both “traditional Louis Vuitton savoir-faire along with cutting-edge, high-tech elements” inspired by the one of the most popular games in the world. Just last year, the FIFA World Cup was encased in a LV case and guarded by two burly men. The “high-tech” elements will be revealed closer to the upcoming world championship in November.
Luxury fashion and esports might seem like an odd and unpredictable mix, but this very specific aspect of it—a travel case for the Summoner’s Cup, both literally and metaphorically one of the biggest trophies in esports—is actually something the brand is known for, having previously created unique travel cases for the FIFA World Cup, the America’s Cup, and the Rugby World Cup, just to name a few. With that in mind, it seems almost natural.
“We are honoured to have Louis Vuitton as an official partner with designs to impact the look, feel, and prestige of our most prominent League of Legends event,” Riot’s head of global esports partnerships Naz Aletaha said. “This is a historic partnership that speaks to the impact Riot Games and League of Legends has had on the industry over the past nine esports seasons.”
“Both sides want to make sure that the collaboration appeals to both of our respective audiences,” said Naz Aletaha, they then continued, “Esports is the next frontier for a lot of brands who have been in the traditional sport space.”
“It presents an unprecedented opportunity to bring our historical commitment to merging innovation and tradition with our spirit of adventure to a new generation,” said Michael Burke, Louis Vuitton chairman and CEO in a prepared statement.
The partnership comes ahead of the League of Legends World Championship in Europe, which begins in Berlin on Oct. 2 and ends in Paris with the bespoke case and trophy on Nov. 10.
For several recent years, traditional sports ambassadors and executives have invested heavily into esports. Sports brands like Nike are signing on to produce gear for players, while Fortnite star player Tyler “Ninja” Blevins announced a partnership with Adidas earlier this year.
Unfortunately, we don’t know what those designs will look like yet, but there will be two main components. Firstly, Louis Vuitton will be creating a bespoke case for the Summoner’s Cup, which is the trophy given out each year to the team that wins the League of Legends World Championship, as previously stated. Additionally, the press release notes that players can look forward to “unique champion skins and a capsule collection designed by Nicolas Ghesquière, Louis Vuitton’s Artistic Director of Women’s collections, along with other League of Legends digital assets.” While there’s no word on what champions will be getting these skins, nor the price range on them, we can imagine some very detailed, sought Louis Vuitton-patterned outfits already.
However, the question still remains if this means Louis Vuitton will be designing clothes and physical merchandise for League of Legends fans, but if that’s the case, it’s probably best to start saving your hard-earned money sooner rather than later.