Instagram’s “Latest Post” Prototype To Bring Back Chronological Order


As a whole, it’s pretty rare for a major social media platform to consider a large design change without meeting some sort of internet controversy or uproar such as it did with removing chronological order on its feed. But one rumoured tweak with Instagram may be welcomed by users with open arms, globally.

A photo of a version for its old, beloved chronological timeline was recently discovered and tweeted by developer Jane Manchun Wong, who is known to reverse engineers apps for hidden features and security bugs. It’s not quite the return of the chronological feed, but Instagram is internally testing an alternative may be the first sign of social media apps in the future taking notice of. what its consumers want, even if it means re-instating features they once removed.

Blogger and developer Jane Manchun Wong discovered a Latest Posts feature in the code for the Facebook-owned photo- and video-sharing network, sharing a screenshot in a tweet.

Alexandru Voica, Facebook’s communications manager for engineering in Europe, the Middle East and Africa, responded in a tweet, “Another great find, thanks for sharing it. For those who are keen to know how this was developed, it’s an early prototype from a recent hackathon (a Facebook tradition). It is not currently available to anyone publicly, and we have no plans to test or launch it at this time.”

According to Twitter user @wongmjane, Instagram is now working on a “Latest Posts” feature for its feed, which would likely display a similar feed as the beloved chronological feed feature that instagram removed in 2019, much to users disappointment.

Tapping “get caught up” would take users to a new zone within the app that spotlights the latest photos and video posts from their network. Tapping “not now” would seemingly take users to the standard algorithm-based timeline.

Alexandru Voica, who works for Instagram’s communications team, tweeted that the feature was the result of a Facebook Hackathon, where engineers and coders create prototypes.

“It is not available to anyone publicly, and we have no plans to test or launch it at this time,” Voica tweeted.

Instagram previously rolled out a display message that says “You’re All Caught Up” after users viewed all the content posted within the previous 48 hours. In 2016, the app caused a stir after it drastically altered the algorithm that determines how content is displayed on your timeline.

Currently, posts are displayed based on your interactions with specific other users, the timing, the post and other factors.

Additionally, Instagram has also been in the spotlight for speculation that it will soon start sharing revenue with active creators in the app. In theory, if Instagram decides to finally start sharing its advertising revenue with media companies and individual video creators, they may have YouTube to thank for paving the way for potential revenue – something that would create a number of new career paths and stability for those within’ the creative and influencer industry.

Social media platforms like Youtube and Instagram have been neck and neck with each other throughout the years, both proving to be two of the most popular and influential social media platforms available today.

Recently, on Feb. 3, Alphabet finally shed some light on the size of YouTube’s advertising business. The holding company reported that the video platform company generated $15.1 billion (USD) in advertising revenue in 2019. A day after Alphabet’s disclosure, Bloomberg reported that Facebook-owned Instagram realised $20 billion (USD) in advertising revenue last year.

Not only does Instagram reportedly rake in a significantly large sum in ad dollars than YouTube, but Instagram does not share a portion of that money with the creators and media companies that distribute content on its platform, at least for now. That’s different from YouTube’s practices. In fact, the “majority” of YouTube’s advertising revenue goes to creators and media companies, Alphabet CFO Ruth Porat said during the company’s fourth-quarter earnings call.

Instagram has offered tools for media companies and creators so they can post content that marketers pay for, for a. long time now. Nonetheless, Instagram also makes a large amount of their money when these marketers opt to promote their posts as ads on the platform, but in doing so, it does not share that ad revenue with the media companies or creators.

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