With the total investment of 100 million pounds, the multinational sports activities giant Adidas gets to be one of the biggest sponsors of the 2012 London Olympics. But as the biggest sponsor of London Olympics, Adidas’s factories in Cambodia was identified to be “sweatshop”, the employees earned only $15 a week.

And then, Adidas refused to positively describe the problem. When asked about a severe queries about the specific money and anticipated rewards of the Olympics by the reporters from , the related respondents in Adidas PRD just admitted that “The Olympic Video games is promotion strategy in advertising Adidas, which is the very best chance for Adidas to present its essence in this Important competitors – to aid the players to present their bet side in rivaling.” deposit 20 bonus 30 Which didn’t inform the reality but prevaricated the press.

As the reporters from Investors recognized, this huge sports activities brand which has about decades of sponsorship with Olympics once suffered a lot in 2008 Beijing Olympic Video games when it was in the high morale, lastly ended up with the torture of inventory.

Back to this year’s London Olympics, the situation was so comparable. Adidas nonetheless chooses the official channels, in accordance to its accountable officers launched to the reporters of the Investors, not only does Adidas offers equipments for all of the British’s, but also it is the official companion of yet another 10 countries’ Olympic committees including Australia, France, Germany, it totally sponsors 25 for all of the 26 sports activities products in the Olympic Video games. But Nike is nonetheless “too stingy to pull out a hair” on the Global Olympic Committee and the London Olympic Organizing Committee, which focuses more on the Olympic stars and advertisement.

“In 2008, Adidas is going to become the biggest sports activities brand in China in 2010, Adidas is going to become Asia’s biggest sports brand.” We nevertheless bear in mind the release of heroic utterance by Herbert Heiner, the chief and CEO of Adidas Group stated in an interview the evening prior to 2008 Beijing Olympic Games

Nonetheless, it proves that Adidas did not win the champion in Chinese market as anticipated just before, not only did it was surpassed by Li Ning in that 12 months but also it really is below the certainly advantageous place of the local manufacturers like Anta, Peak, and XTEP.

“Situation in this 12 months is different from that of the Beijing Olympic Games, but Adidas nonetheless face risk in the London Olympic Video games given that it has been growing at the single digit and the European audiences never hold a larger passion than 2008 Beijing Olympic Video games, it’s difficult to summon up their enthusiasm in this kind of competitors completely in direction of buying what is much more, the European economic is at a slump, the Olympic marketing and advertising could bring reduced earnings for Adidas than before.” Mentioned Zhang Qing, in the interview by reporters of the Traders.